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He has been involved in a wide range of projects developed through the use of BIM, including Sugar House Island, Battersea Power Station, large UK government schemes and Equinix.

book, the idea of the reductionist “brief” is challenged.The book poses questions to the designer: Do we really spend the time to look carefully at the purpose?

Are we working to find and deliver the client’s purpose and do we accept that narrowing down on that outcome can only come from constant iterations and evolution of understanding?The idea that the purpose and objective can be captured in a document and then a design team (human-intelligent-machine) can simply deliver it, is as frightening as the robot childminder.. For Design to Value the rules should be:.Altruism – the aim should be to maximise the value to the client, understanding the underlying purpose.

Uncertainty – the problem statement and value drivers should remain uncertain.Iteration – there needs to be a dynamic process: try, analyse, evaluate.

Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..

While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.It was acquired by the Lego Group in 2019..

Brick Link is now an extensive marketplace hosting over 10,000 vendors in 70 countries.Users can search for pieces or sets then select vendors based on region, rating, price etc..

While Lego have their own ‘Digital Designer’ configurator, Brick Link developed ‘.Brick Link Studio.